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Noom vs Weight Watchers:
Which App Should You Pick?

Tyler Sellers
Published by Tyler Sellers
Fact checked by Donald Christman, BHSc FACT CHECKED
Last updated: April 22, 2021

FTC Disclosure: This post contains affiliate links. We receive customer referrals fees from companies on this website/post. All data & opinions are based on our experience as a paying customer or consultant to a paying customer.

As a health and fitness instructor, there is one thing that has stood out for me the most in the last ten years.

It’s the sheer volume of gadgets and programs that are making it easier than ever for people to become healthy and improve their overall wellness by way of a diet.

When you type “weight loss app” into the App Store, there are two things that will always appear near the top: Noom and WW or Weight Watchers.

And for the purposes of this post, we have done some extensive research into what users are actually saying about them.

Let’s settle this debate of Noom vs Weight Watchers and find out which one has greater success.

What is Noom Coach?

Noom App, noom vs myfitnesspal

Noom Coach is an application for your smartphone that provides you with a personal coach and fitness program while helping you track your calories, create meal plans, and discover recipes through their unique approach. It's a good way to jumpstart your weight loss journey.

The app itself is free to download, and there are a lot of features available for free. You can get started by signing up using your email address.

The designers claim that just using the free features alone daily will take you a long way towards helping you lose some unwanted fat in just a few weeks.

And the user reviews definitely support that. However, what the majority of reviews highlight the most are the benefits they get from using the coaching service through its weight loss program.

You can directly interact with them, ask for clarifications, and get advice and an approach on how to improve your healthy diet and fitness program. The creators claim that as you plan and record your daily food intake, the app and your coach will come up with new ideas to make improvements in no time.


Basically, for a monthly payment, you are assigned to a real human dietician and nutritionist who gathers some basic information about you and your lifestyle.

Because of their different approach, there are a lot of users who specifically report that this service is helping them stay motivated daily to lose weight, especially since the whole idea is to reduce calorie intake, rather than limit your actual food choices.

Food choices are categorized by color: green foods (fruits, veggies, whole grains) are preferred while red foods (fatty or processed items) are discouraged.

Read our full review on Noom here.

What is Weight Watchers?

Weight Watchers Logo

It is a health, fitness and weight loss program based on a point system that aims at helping a person to lose weight in a sustainable way.

And of course, WW International Inc. also has a smartphone app that makes it easier to track the food you eat and the exercise program you perform.

It also helps you find restaurant-quality recipes, according to the information on the company website.

It’s a service that has been around since the 1960s (I know, hard to believe), and it’s based not so much on draconian approach where you’re absolutely forbidden to eat certain things. (1)

Instead, a portion of every type of food is assigned a certain number of points. And on any given day, you have an allocation of points to stick to. You can have that slice of pizza at lunchtime, but then your dinner has to be lower points.

It’s a proven concept with millions of enthusiasts finding it easy to implement, but it should not be confused with a pure calorie counting system.

You can watch the video below to learn more:


Comparing Noom and Weight Watchers

Here at Total Shape, we try to avoid providing you with biased opinions. Depending on who you ask on the team, you’ll get a different recommendation between the Noom vs WW weight loss or fitness program apps.

So, we decided to take a more objective look at the reported features along with thousands of user reviews, and see if we could figure out which option is the better one so that you won't waste your time.

Based on a few categories, we created a simple to follow point system to find out which one would be a better option.

1. Calorie Tracking: Winner = Noom

Counting calories of different foods

The concept of calories in and calories out is easy to understand; essentially, with calorie counting, you want to make sure you burn more energy than you consume, and as a result, you’ll lose weight and achieve your fitness goals faster in just a matter of weeks. (2)

Noom claims to have an easy way of searching for different types of food and ingredients and then entering the amount you eat.

With millions of different meals in the database, the company claims to have every possible meal covered, so you won't spend so much time to plan for your next meal.

Weight Watchers' digital plan, on the other hand, doesn’t track calories as such, but rather a set amount of points for everything you eat and drink daily.

Some people find this digital plan on the WW app an easier concept to work with, but given the positive reviews for the former, there does seem to be a shift towards working with traditional caloric measures.

So, because it actually tracks your calorie progress, it’s a 1-0 lead for Noom.

2. Free Trial: Winner = Weight Watchers

free trial free version noom vs myfitnesspal

Both services heavily advertise the fact that you can opt for a free trial period. We’ll get to the price further down, but when you make a considerable investment in your health, then it’s always good to try before you buy.

Noom currently has an offer where you get the first 7 days (or 1 week) of their personal coaching program for only $0.50 where you don’t get billed the full amount if you cancel within 7 days.

You’ll have full access to the personal coaching program, and a lot of reviewers commented that this provides a good start to creating new healthy habits that will help with healthy weight loss.

Weight Watchers works on and offer a per month subscription as well, but the company advertises that you can sign up for the program for free on the first month. This is a really good way to give it a test run and see how the point system works for you in modifying your food habits.

For this reason, it’s a win for the latter, as you receive a full month of free trial rather than just two weeks, so the score is now 1-1.

Related Post: Is Noom Free?

3. Support: Winner = Weight Watchers

support logo

From all the Noom vs Weight Watches reviews we looked at, making a decision on support was a particularly tight call.

Many have complimented the support being offered for everything, from setting achievable goal weight,  getting you into the mindset and approach of sticking with the programs, and sustaining the healthy habits for long term.

We tested out the Noom support service, and questions were answered within 24 hours or less.

There’s also quite an active Facebook group where you can follow and reach out to other users for any difficulties you’re having.

Because Weight Watchers has been actively helping its users achieve a healthier life for over 50 years through their weight loss program, they have built up a huge community and support service.

There are countless official and unofficial forums, and the Facebook groups and communities are extremely active as well. I personally think that having an active community is crucial in developing healthy habits that may help with weight loss.

Purely based on the experience and size of the support community, it’s a win for Weight Watchers, with a current score of 1-2.

4. Coaching: Winner = Noom

person writing a conclusion

In both of the services, you can pay a subscription to have a personal coach help you along your way.

It’s around this real human dietician that Noom has built its entire concept, and from all the list of competing services we can find, it does look like they were the first to implement such a link from the app to a real human being.

Customers are very positive about the advice, motivation, and program that they receive from the dieticians. They feel more motivated and focused.

Countless users point to the motivational aspect as the key to finally succeeding.

While the original Weight Watchers program was based on meeting up in person with other dieters, the app now allows you to connect with a personal dietician as well.

From what we have read in the reviews, there are some mixed opinions about the accessibility, with some people saying they had long delays in receiving responses.

Maybe it was just initial teething problems that were reported, but for this reason, we’re giving the point to Noom, and the score is now 2-2.

5. Ease of Use: Winner = Noom

hand holding phone

Achieving weight loss goals is never an easy task, but at the same time, keeping track of your food intake and daily activity should not come down to a pen and paper.

I remember days when that was the only way to do it and then I would spend hours per week on a calculator to work out what it all meant.

Now, rather than consult a human usability expert to tell us which is the better-designed app, we looked through reviews that specifically mention how easy or difficult it is to use the apps for weight loss programs.

In the Weight Watchers app you can search for different dishes, along with other official products, and then enter how much you ate of them. There is also a barcode scanning feature, but a lot of people reported having difficulty with it returning the correct products.

Noom users, on the other hand, are very positive in their reviews highlighting how easy it is to find things, especially with the search results returning meals that you have previously added on other days. What a time saver!

It almost seems like the app learns what you regularly eat.  Based on those reviews it’s now a 3-2 lead for Noom.

6. Price: Winner = Noom

dollar bill

The good thing is that both services of Noom and WW advertise personal coaching so we can actually compare the prices and say that they represent very similar offers. Also, both apps are available for free with several features being usable even without a subscription.

Let’s start with Noom. According to the latest offers on the company website, the monthly subscription and program is $59.99, but you can get a very generous annual plan for $199.

For Weight Watchers, the personal coaching service is $54.95 with the first month free if you sign up for 6 months. That's about $13.75 per week. However, there are currently no discounts, so a personal coach will work out to be considerably more expensive in the long run.

So, purely on price per month, the former gets another point, and with a score of 4-2.

Noom is clearly the winner.

The best thing about the Noom app is that it encourages eating real, whole foods and recommends more nutrient-dense meals and snacks as often as possible.

- Jaclyn London, Registered Dietician

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​How much is Noom per month?

The Noom weight loss app and coaching service costs $59.99 per month with discounts available for longer subscription periods. The app itself is free, and there are a lot of features that you can use to guide you towards your health and weight loss goals. You can simply sign up using your email address.

​Is Noom app good for losing weight?

Yes, the Noom app is a good app for losing weight because it aims to focus your attention on what you eat. Yo still have to exercise and plan regular workouts at the gym to get to your goals, but fixing your diet is one of the most important factors to get right if you want to lead a healthy life.

How much is Weight Watchers monthly?

The monthly subscription fee for the basic Weight Watchers service is $19.95 per month and with the coaching added, in the fee goes up to $54.95.

​What is the purpose of Weight Watchers?

The main purpose of Weight Watchers is to guide and help you lose weight while still eating delicious food choices that you enjoy. The company aims to help you better understand what foods are good and bad, and then assigns points (ie zero point foods) to each one. Weight loss is then achieved by limiting how many points you can consume per day.

What foods are free on Weight Watchers?

The healthy food choices on n Weight Watchers are categorized into free foods (or Zero Point foods), and these include non-starchy fruit and veg, fish, skinless chicken breast, beans, and lentils. Essentially, these are foods that are assigned zero points on your daily tracking and most dieters comment that it’s the zero point foods that help them avoid hunger throughout the day.

Note that the zero point foods are not calorie-free. Instead, they are low-calorie, nutrient-dense food like whole grains that Weight Watchers encourage you to eat to keep your weight loss goals at bay and develop healthy habits in terms of food consumption. They are assigned zero point in the WW app.

​What do you eat on Weight Watchers?

On Weight Watchers you eat the food you love, just in smaller portions. The points system forces you to trade things like sugary snacks for a smaller lunch. It’s not about getting you to change what you eat, but more about the proportions of the foods being eaten.

Noom Coach versus Weight Watchers: Who Won?

The most direct path to achieving weight loss goals, becoming healthy and living a more fulfilling life is always a mix of meal plan and exercise.

While fitness coaches like me can help you at the gym, staying focused at home and on the go about the food you eat can be more difficult.

Based on the research we have done on the Noom vs WW debate, both on our own and by engaging with countless users in fitness and diet forums, we have concluded that going for Noom is the better choice especially if you're aiming for a high success rate on your weight loss journey.

You can download the app for free and sign up for a 7-day trial for $0.50 to find out how much fat you could burn in just two weeks.

Read about some Noom Success Stories here.

Our #1 ​Recommended Health App

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13 thoughts on “Noom vs Weight Watchers:
Which App Should You Pick?

  1. Thanks for this article! But Isaac, if you’re going to pick between noom vs weight watchers, what would you choose for your own lifestyle? What app is better for weight loss?

    1. Hi Lisa! I will choose Noom because of its better calorie tracking and coaching features. It’s also easy to use and cost effective. This app is focused to help you in your weight loss journey!

  2. I was a member of another program for a few years and got down to my goal weight. But things suddenly changed. They started changing their program too many times until it confused the hell out of me. One day I decided not to stay a member. They missed the mark when they decided that certain foods would be zero points even though they are not; a zero point orange actually must have a point, right? But the zero points makes you think it will have no impact on your goal. Nevertheless, with this words from Isaac. I was totally convinced that my decision before was correct. I will now switch to this app and start rebuilding myself. Thanks you, Isaac!

  3. A subscription model app to help lose weight seems ridiculous and a great way to bleed people dry who are unable to take responsibility for what they put in their mouths. While tracking and awareness provided by this app can help, an app won’t do squat if you are not committed to changing your behavior. Lack of long term/permanent behavior changes cannot be fixed by an app, but it will provide the failed weight loss person with something other than themselves to blame for failure. I’ve been there. I’ve had and maintained very significant weight loss for 25 years so I do have some idea what I am talking about. But I definitely agree with Isaac on this one. I will want you guys to try the mobile app out. Let us know what you have experienced with these programs

  4. I like the flexibility of phone and computer accessibilities of the two programs. The previous program I had mainly because of the group meetings, leader encouragement and member interaction with ideas. To be honest, I love using this new program on their mobile app for tracking. My main dislike of the previous program is not knowing my total daily intake of food contents at a glance. A point that this program emphasizes doesn’t educate me. So I sort of left it and joined this new program with their mobile app. Slowly losing, so for me it’s working. Will keep you updated Isaac.

  5. Thank you so much Isaac for taking the time to compare these two programs which everyone is debating on. In my experience, I have been a member of one of the two programs for several years. I did great and lost a lot of weight, but then they changed the program without asking if you were interested in changing to a different version of the plan which kinda sucks. I have not had very good luck staying on the new version of the program. Now I have gained weight on a vacation. I have thought about giving this other program with the mobile app a try, but I am so glad that I read the information that you have posted before subscribing to it. I only have a flip phone, and have no desire to have a smart phone… But due to your thoughts, I am willing to buy a smart phone just for this mobile app. Thank you so much for outlining how this mobile app works!

  6. Thanks for sharing your well-thought-out assessment and comparison of the two programs. I tried the mobile app program. But I found the app-only aspect to be a big negative. While I was excited to try something new and was encouraged by the concept of a coach, I wasn’t able to successfully navigate the app on the small screen of my phone. I quit after three days when my frustration level regarding the technology aspect just overwhelmed me. I would have been more interested had they offered a format I could have used on my laptop with a larger screen. I am 63 years old. Perhaps, I do not fit the mobile app profile of happy app users as it is difficult for me for my age. Nonetheless, thanks again for your great comparison, Sir Robertson. Hoping to find the program that best fits me.

  7. I started signing up for the mobile app in summer of 2019 and lost the a handful of weight. I struggled for years to get rid of but with patience. I found the app very smart at helping to uncover the reasons and triggers that drive mindless eating. But you won’t reach that understanding in a week. I was motivated to take the time to lose the weight slowly and did so in about three months. The daily interactive discussions are well-written, clever and engaging and as you get further into the app, require more thought and participation to find out what makes you tick when it comes to food. You start out stating clear goals about what you want to change in your relationship to food. I have also had epiphanies about other aspects of my life that have been borne of these daily discussions. Aside from this app, I had another program I ever had success with losing my extra kilos. However, I think this mobile app is even smarter and more effective compared to the other program I had. As a matter of fact, it also turns out to be cheaper than the other capitalist program. After years of going in and out of that expensive program, I found the meetings stale and mostly a gab session of people sharing tips about the latest pre-packaged products sold by the program and how many points they were. On the other hand, this mobile app focused me on adding much more green food into my already healthy food plan. I am a huge fan of this mobile app. Thanks Isaac. I totally agree with you on this one!

  8. I was a chronic participant of the older program, and I lose and gain. I join and quit. I can’t stick with the program because they change annually. They say they change, but it’s relearning over and over. They were inconsistent which made me inconsistent in return. For good, I stopped all at once and rested for a while. Then, I decided to try the new mobile app after finding out your overview about it. I fell in love with it. I totally loved it. I loved the daily tools – they were whimsical and kept my attention. Also, the coaches were great and the group I was assigned to were from all walks of life. This was daily, so it did keep me more on track. I was able to convince my wife and we will be nerds together for this app.

  9. Hi, thanks for your insight Isaac. I joined the program for over 25 years and though it did work I always went back to eating again and gained weight. Thus the 25 years wasted!! My daughter has lost over 50+ pounds while using the mobile app and she loves it. As jealous of her, I am trying it now and love it as well. I feel it really teaches you better choices in food and their system really works. Change your way of thinking about food really makes a huge difference. This is what I learned after joining the mobile app.

  10. As a former fit person who used to track everything, I found Weight Watchers to be more liberating and in line with intuitive eating than any other “diet” I have ever tried. Weight watchers app reviews are also good so far. 

  11. Based on Weight Watchers reviews 2021, the app is really worth it. Medical experts also found it effective for weight loss and said that its diet is safe.

  12. Few of your analyses or the comments here discuss the need to integrate exercise with nutrition. I like the WW app because it includes a dashboard to input and track your physical activities each week. Unless I missed it, Noom has no such feature. I see you’ve edited out the names of the programs on this site, which makes it confusing to know which one folks are talking about. I also find it alarming when people tout the huge weight losses in a few months. Authentic weight laws takes longer and is slower, otherwise I don’t think it’s sustainable.

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