CrossFit Star Dani Speegle Teams Up with Tyr for Shoe Launch
Tyr, the swimwear giant, is making waves in the fitness world by signing CrossFit athlete Dani Speegle and creating a special shoe just for her. This is a first for the brand, which has never before designed footwear for a woman.
Speegle is no stranger to the spotlight. With multiple top-20 CrossFit finishes, a fifth-place overall ranking in 2019, and a win at Dwayne “The Rock” Johnson’s Titan Games, she’s a force to be reckoned with. Add to that her 1.6 million Instagram followers and her second-place finish at the Tyr Wodapalooza 2023 festival, and it’s clear why Tyr wanted her on their team.
But it’s not just her athletic prowess that caught Tyr’s eye. Speegle is a champion for female empowerment and the face of the #GirlsWhoEat campaign, which aims to redefine female beauty.
“I’m done being defined by my appearance, and I know other women are, too,” she said. “Our bodies are beautiful because of what they can do, not what they look like. This is about a revolution of women ready to take on the world.”
Tyr CEO Matt DiLorenzo echoed these sentiments, saying, “Not only is Dani Speegle an incredible force in the competitive fitness world, but her broader mission to empower and inspire perfectly aligns with Tyr’s mission.”
The partnership will see the creation of the Limited Edition Dani Speegle CXT-1 Trainers, a sneaker that combines the construction of the Tyr CXT-1 shoe with design elements inspired by Speegle. Each box will include a Speegle autograph and an extra pair of red laces.
Speegle will launch the shoe at Tyr’s South Coast Plaza store in California on Feb. 17. Attendees are encouraged to bring a pair of used shoes to donate to Soles4Souls4Women, a non-profit that donates shoes and clothing to people in 138 countries.
“I’m proud to be the first female Tyr CrossFit athlete to launch signature footwear, which further reinforces my message of empowerment to all the girls out there,” said Speegle. “Getting to celebrate the launch of my trainer at TYR’s South Coast Plaza location will be an opportunity for me to interact with so many of the people that have encouraged me on my journey.”
The shoe will retail for $160 and be available on the Tyr website, its stores in California and Garden City, N.Y., and select retailers.
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