Tyler Sellers
Published by Tyler Sellers
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Is Noom free?

I hate to have to say this, but the answer is yes and no.

You can go to your favorite app store and download it for free and have a ton of functionality with no extra fees, hidden charges, or ads that pop up every 5 seconds.

But there is a lot more to the service that Noom offers, and a lot of that is not available for free. As a long time user of the app, I decided to give the subscription a try to find out whether I should recommend it to clients.

And on this page, I will show you exactly how to get the best value out of it, and take advantage of a risk free trial to make some great lifestyle changes.

Let’s start with a very quick introduction.

What Is Noom?

Noom app for weight loss

Noom is an app that allows you to track your food intake similar to other fitness pal apps (see here for apps that can sync with noom).

However, it also has integrated support services that claim to help with getting you to your weight loss goals a lot faster. (1)

If you’ve struggled to lose weight in the past, then it’s most likely down to not understanding and committing to the necessary lifestyle change.

Basically, it combines functionality to track your calories, get weight loss tips from nutrition professionals, find ideas for workout routines, and creates healthy meals and recipes for vegans, vegetarians, and meat eaters to help them lose weight.

You can do all this from the comfort of your home, and when you consider the value of Noom, it’s significantly less than having goals and specific plans for your meals done up by a dietitian.


So, back to the question: how much is Noom?

See this post for the full review.

There Are Two Prices To Consider

When it comes to the question "Is Noom free?", you have to understand that there are two distinct products and services the company offers.

1. The Noom App

noom app | noom vs ww

You can head over to the Google Play or App store and search for Noom to download it completely free. You will have to set up an account using your email address, but this doesn’t require any credit card payments.

The app itself is designed to help you keep a journal of everything you eat throughout the day. With over 3 million different foods and products that you can search for, you’d have to be quite unlucky not to find something you just ate.

This search and food entry feature is completely free and will help you analyze your nutritional intake without having to calculate it all by hand. And because I never enjoyed maths, this is probably one of the main reasons I’m such a fan.

2. Noom Personal Coach

two girls preparing smoothie

Now for the interesting part about the subscription service.

Noom Personal Coach basically provides you with health and lifestyle courses as well as access to a dietician and weight loss goal specialist, all designed to help you make improvements to your meal plans and eating habits.

If you’ve struggled to justify paying for a registered dietitian to help you achieve healthy weight goals, then Noom Coach is actually a pretty good choice.

One of the primary reasons users quoted in online Noom reviews is that for the comparatively low price of $199 per year, you receive expert advice and motivation.

And here’s the best part if you’re worried about investing that much: there is a trial period option.

What Does The Trial Period Offer?

First of all, it’s not a free trial period. But, for just $1, you can try the entire range of Noom Coach features for 14 days. That’s access to all the courses, a dedicated dietitian, and access to the Noom community to reach out to other users for inspiration. Quite a risk free trial in my opinion.

I know a lot of people who did this and stuck with it because they were getting a lot of value. And having used it myself, I can see how this will help you to stay motivated.

Can You Cancel A Noom Subscription?

Yes, you can cancel a Noom subscription, including the initial trial period (again, not a free trial because it's worth $1).

To stop a monthly or annual payment from being automatically deducted, you have to initiate the cancellation before the end of the period.

I would suggest doing this at least 1 or 2 business days before to ensure you don’t get mistakenly billed.

How Does Noom Work?

noom app on phone

The process is really simple. You first have to download the app from your favorite app store, which is completely free.

You then have to set up an account when you first launch it, but don’t worry, you won’t be bombarded with spam messages as a backhanded thank you for sharing your email address.

You will also go through a couple of questions to set up your profile with information on your height, weight, age, etc.

It’s important that you enter this correctly and don’t guess the measurements, because they are critical to calculating your daily calorie and nutrient requirements.

Once you’re set up, you can simply start by logging everything you put into your body. Just search for the food you ate, choose a serving size, and the app will take care of the rest.

I would recommend double checking the entries at the end of the day and then find out how you did against your ideal calorie target.

Also, make sure you weigh yourself regularly to see your progress towards your weight loss goal. Even a small change will be motivational, and you can even compare your progress when switching between different diets.


1. What's the Noom diet plan price?

IThe Noom diet plan and coaching service is $59.99 per month, but there are very reasonable bulk pay options available. Currently, you can pay $99 for two months and $199 for a full year.

2. Is Noom good for losing weight?

Yes, Noom is good for losing weight because it focuses your attention on consciously thinking about what exactly you’re eating. You can see a real-time update about your calorie intake, which helps you make different and better choices throughout the day.

3. Does Noom automatically renew?

Yes, your Noom subscription will automatically renew at the end of the period for added convenience. If you decide to cancel, then make sure you do so at least a few business days before the next renewal date.

4. What is the difference between Noom and Weight Watchers?

The difference between Noom and Weight Watchers is that Noom tracks your calories for everything you eat, while Weight Watchers uses a point system to try and limit how much you eat of certain foods. See here for the full article.

Should You Download Noom?

man and woman smiling

So, going back to my answer right at the start, you’ll hopefully now understand why I said that Noom is and isn’t free at the same time.

Then, after about a week, give the 14-day trial a go and see how much value you get out of the coaching program and community experience.

I’ve seen a lot of people get some really good results to their overall wellness, and it’s certainly a lot cheaper than hiring a dietitian or going to a doctor for advice.

I would definitely recommend starting with the app’s free features and spend a few days getting used to logging all your food.

And make sure you send me a comment or leave a review post on one of the social media pages to let us know how you got on.

noom app | noom vs ww


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  • Thanks for this Noom diet plan review and I’ll use this to decide whether I’ll get a subscription in the future.

  • This was a very thorough overview of my favorite mobile app. I actually used the program for 8 weeks and counting. I am totally really liking it so far compared to the previous ones I have tried before. For one, I am not really a fan of diets. I find them restricting. Ang with this, I thought this was great as it focused on lifestyle change.

  • Ok, I have to admit, I didn’t realize this mobile app was this totally legit. I still don’t know anybody that uses it but hopefully many people will start using it. I’m thankful for your detailed breakdown of this app, Isaac.

  • I did sign up in this mobile app from October 2017 to March 2018. I had been successful on another program back before children, in the dark ages when you ate liver once a week. The last time I tried the other program I have been using, I gained. I’ve been borderline overweight since I had kids and was seeing my weight creep up. Not to mention my blood pressure as well is making me conscious. But when I started using this app, I am now at a weight I haven’t seen since I was 20-something in 1985. I learned so much as compared to my previous ones and found this to be a great app. I made a commitment and finally realized the diet isn’t going to hurt me if I cheat a little. I hope to read more from you, Isaac!

  • Thanks so much for posting about your thoughts in this app, Isaac. I have been intrigued by this app for a while after I found it out online. But definitely stubborn of trying it since it seems like all of the programs are aimed at 20-somethings and aren’t so effective for ‘women of a certain age’… Now having read your overview is the clincher- I’m totally going to download the app right now! Hope to update you soon Isaac

    • I am a woman 61 and I can’t tell you how happy and excited am am about joining Noom ,I signed up sept 23 2020 and I have lost 11 lbs in less then a month and it just has been much easier then I expected logging everything you eat is a game changer,my goal is 60 lbs And for the first time in years I know I can do it NOOM ROCKS.

  • I turned 61 this week and am at my highest weight ever. I have got to do something and I know my problem is more mental, laziness, bad habits, self-deprecating comments, etc. I do feel I need a coach to help me overcome the things that shut me down, discourage me, and pave the way for the trip down the rabbit hole. I think I will sign up for this app after I have been motivated by your words, dear Isaac. Please pray and cheer me on. Will keep you posted hopefully.

  • I am joining today. That’s final! So glad there are other ladies out there around my age. I turned 68 last Thursday and I need to lose quite a lot of weight for my age. I have lost it many many times before but in no time I realized I am not the weight I want to have again. Any plan you follow, strict regimens and the like, but as soon as you go off it or I go off and I gain it back agan. So I was looking for a non-diet lifestyle and I think this is the one I am looking for. Thanks for this.

  • I’m 62 and joined the mobile app a few months ago. A few months since I joined and I’m down few kilos. I’m also a part of another program and lost a chunk of my weight but always gained it back each time I stopped. I constantly struggle with cravings. Since joining this app, I haven’t had any cravings at all. Zero. I can’t believe it! It was really good for me to read this post from you Isaac Robertson because I was wondering how people are doing long term. I really feel this program is different for all the reasons mentioned.

  • I just turned 60 this year and really feel it’s time to take control of my bad eating habits as I am a senior citizen now. After having a divorce 2 years ago and ending a very very toxic domestic relationship 3 months ago, I have been stress eating and I have gained back all the weight I lost after my divorce due to stress and not eating. I’ve had enough of feeling bad. I just want to get back on track again with life. With all the healthy eating and all the good feeling about myself. My goal is not to only lose weight but to continue this healthy lifestyle with self-love by using this mobile app. I am glad I found this because of you Isaac. I can’t wait to be better again.

  • I am that woman “of a certain age” and I wondered the same thing… but I can tell you that IT DEFINITELY WORKS. I started a month ago before I retired, determined to stop that scale from it is slow and steady climb over the years and help me enjoy a healthy retirement. I was successful before with other programs that I have joined but when they changed the program, I went off the rails and never went back. I thought counting points was pretty easy – but maintaining a certain goal is SO MUCH EASIER and very straightforward as well. What is good about this is you don’t have to be on this app forever to keep the calculations going. This app is so much different than what you think. It really helps you change the habits that put you in a weight-gain frame of mind to begin with. I should reach my goal in 3 weeks but I intend to stick with this app as long as I can. It’s a wonderful program. Good luck on our journey. Thank you for introducing this to me, Isaac.