The Noom app is designed to help you achieve healthy weight loss goals by guiding, structuring, and monitoring your macronutrient intake, and providing personalized diet coaching.
I've been a fitness instructor for nearly a decade, and have been using the Noom app since it first became available. It also helped me in developing discipline in my clients' weight loss routine.
In this Noom review, I will explain in great detail what the app is, what its benefits and drawbacks are, and whether it is worth the subscription fee.
What Is the Noom Diet?
Noom diet is a weight loss app that allows people to easily keep track of what they eat, find ideas to improve their diet and break bad eating habits.
According to research, using this smartphone app successfully helps the majority of app users lose weight by tracking their diet and weight on a continuous basis .
Looking at the app Noom feature list, it’s not just the calorie counting and meal ideas that stood out the most. The company also offers a personal coaching service with a dietitian.
Over time, Noom's psychology-based weight loss approach has evolved to include features such as water intake monitoring, goal setting, mood enhancement, self-care, and even breathing exercises.
Additionally, the program now offers a more personalized and collaborative one-on-one coaching experience to guide you through your journey. Also, you may now track your weight loss improvements in just five minutes every day.
How Does Noom Work?
How Noom works is pretty simple. Here's a short overview.
First, download the app for free either on the App Store or Google Play. You will need to register for a free account when you first launch it.
During the sign-up process, you’ll be asked a few simple questions about your goals, current weight, age, etc. This is needed to get your profile set up so that the app can make more tailored recommendations.
On the main screen, you can then easily see your daily calorie intake, meal logs, and step tracker (if linked to a Noom pedometer).
You can also manually add any training you did, or connect to activity tracking services.
Related Article: What Apps Does Noom Sync With?
By signing up for the subscription, you gain unlimited access to the features, support group, and communication with your personal health coach, which can help you navigate your Noom journey and stay on track with your goals.
What We Liked About Noom
1. Behavior Change Approach
Achieving long-term sustainable goal weight loss is all about creating healthier habits. (2) And this is something that Noom users seem to understand, especially when you review their blog posts and the way the weight loss app is designed.
Your Noom journey includes helping you identify, understand, and monitor the calorie content of your meals.
Understanding that each food contains a specific number of calories and how this affects your overall health may change your eating habits and enable you to make healthier meal choices .
Also, having a specialized coach advise you on healthy weight loss meals will keep you motivated and optimistic about your overall improvement.
2. Food Database
According to Noom, their database has grown to over 3.7 million options. I don’t think I could list out a thousand different foods one could eat, so it looks like they should have every possible edible product available.
Different foods are color-coded in green, yellow and red, with green foods having the lowest calorie count, red foods the most, and yellow foods fall somewhere in between.
A lot of users say that this functionality alone is helping them reduce their calorie intake enough to start losing some bodyweight.
You can see the full Noom food list here.
Within the weight loss app, you can choose from two different programs:
1. Healthy Weight Program
In this program, the main focus is on getting you to reduce your calorie intake, eat more green foods and dense foods, and avoid the red ones. You’re assigned a daily calorie budget, and you have to stay below it.
With a subscription to Noom's Healthy Weight Program, they will send you daily articles about healthy foods and exercise habits, as well as regular challenges to really get you into a mindset of changing your lifestyle for your weight loss goals.
2. Diabetes Prevention Program
In this program, the focus is less on calories and more on carbohydrates. This doesn’t mean you can simply ignore the counter, but if you suffer from diabetes, then tracking and maintaining your blood glucose levels through limited carbs throughout the day will be a lot more important.
4. Individualized Coaching
By signing up for the subscription, you will have a personal health coach analyze your current habits and diet, identify any nutritional deficiencies, and keep you updated on your progress toward your weight loss goal.
All coaches have to go through training provided by “Noomiversity.” This might sound like just some clever marketing, but there are very stringent criteria to qualify for the program.
Applicants must have an associate’s degree or higher, as well as health-related certifications (e.g., nursing, registered dietitian or nutritionist, paramedic). It does look like they are very strict on who they want on the team.
5. Group Support
Another feature that is advertised a lot is the group chat support community. While having a dietitian available for all types of questions is great, a lot of people find that being able to reach out to others that might have the same problems is another great way to find support and advice. .
It’s also an option that many customers use to hold each other accountable. You can share your goals with other people and post updates as you achieve milestones. In many cases, reporting about your successes will motivate others to keep moving towards their own goals as well.
6. Fitness Tracker Syncing
Within the settings area of the app, you can connect the Noom app to other activity tracking services.
Noom will count the steps you take if you have a Noom pedometer, but more advanced devices like Fitbit can monitor a lot more types of activities.
Based on the customer service page, all you need to do is link your activity tracker through the settings area in Noom, and it will download the data on a regular basis.
As a result, you have all your energy in and energy out all in one place to see whether your net is actually negative. Watch more in this video below.
How Much Does The Noom Subscription Cost?
Noom subscription costs vary depending on the program you choose.
The weight loss program with professional diet advice costs $59.99 per month.
There are options available where you can save money by choosing a 2-month subscription for $99 and a 12-month subscription for $199.
In my opinion, the 12-month subscription is worth it because, in addition to saving a significant amount of money, you will have the opportunity to test the product thoroughly and determine if it meets your needs.
Noom App Alternatives
Noom is an excellent diet approach for many people, but you can consider Nutrisystem, Weight Watchers (WW), or Jenny Craig if you are interested in a different approach.
Nutrisystem is a home delivery diet program that has grown in popularity over the years due to its affordable meal delivery. However, if you're seeking a similar but less expensive coaching diet app to Noom, you may consider Weight Watchers (WW).
Weight Watchers is a pioneer in this industry, offering a unique points-based diet program that also connects you with a personal health coach.
Jenny Craig, on the other hand, could be a better option if you seek both one-on-one coaching and fully customized meal delivery services.
Each of these weight loss solutions is unique, but my clients and I believe that Noom works for us and has helped us stay on course with our weight loss goals.
What We Didn't Like
Like any other weight loss program, the Noom weight loss app still has its pros and cons.
Some of the customer reviews say that syncing with other fitness trackers can have some delays.
In most cases, it will update within about 5 minutes, but according to Noom, there are some services that have delays of up to an hour. Apparently, this is imposed by other services and not something Noom can influence. Despite this, you will have a full picture of your activity by the end of your day.
Also, downloading the app from Apple store won't make all the useful add-ons available to you.
And in some reviews, consulting your coach only once a week is seen as an inconvenience, as well as the fact that group conversations don't start till week three.
Another pro is that Noom addresses social eating and allows you to do things like plan ahead for events—like a party, holiday, or vacation. This is also something I address with clients that fosters true long-term behavioral change.
- Cynthia Sass, Registered Dietitian
Let's find out what the customers have to say about Noom
"I lost 2 pounds in two weeks of using Noom, and I noticed my stomach was a little flatter and my clothes were a touch looser. If I’d kept on using the app, I probably would have continued to lose weight. " -Lauren Bedosky on Smart Health
"I'm a few months into Noom, and I'm feeling better in general with some of the diet changes I've made, but the actual weight is extremely slow to come off. I know in my case, it's a mix of some health issues and still being stuck at home." - Katie on YouTube
Frequently Asked Questions
Is Noom good for losing weight?
Yes, Noom is a good service for losing weight as well as making long-term lifestyle changes.
Whether you sign up for the Noom weight loss program or simply use it to keep a food log and find new ways of cooking healthier dinners, endless reviews point to the fact that it’s a great way to keep yourself accountable.
Is Noom free?
Yes, the Noom app itself is free. However, the Noom meal plan and coaching services require a subscription.
The company does offer a 2-week trial period for only $1 where you don’t get billed the full amount if you cancel within 14 days. It’s an excellent way to test out the benefits before you commit. Read more about how this works here.
Is Noom easy to use?
What does Noom mean?
Noom is not an acronym or name but simply "moon" spelled backward, according to its president and co-founder Artem Petakov.
He mentioned that "the moon is calm, wise, and always there for the whole world", which means that the moon is always there to guide you in the right direction when you are lost. He also said that Noom works in many languages.