Isaac Robertson
Published by Isaac Robertson
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Ever since the first iPhone release, there have been ever-growing numbers of fitness, health, and diet tracking apps for people who have a goal to lose weight.

One of those that has been a success is the Noom weight loss app which combines two excellent features: calorie tracking of foods and personal diet coaching.

Many of my clients have been using the Noom health program and showing me some of the helpful functionality and advice they are getting. So I decided to try out Noom myself as well as diving deeper into other online Noom reviews and forums to see what it’s all about.

Read on to find out more.

What Is the Noom Diet?

According to the company’s website, one of their main mottos is “making healthy living easy.”

What their app essentially does is make it easier for people to keep track of what they are eating and find ideas to improve their diet.

The app’s aim is to help you lose weight by focusing more of your attention on what you eat and fixing bad eating habits.

You’ll obviously still need to exercise, but if you keep in mind that weight loss is 70% diet and 30% exercise, then an app like this can go a long way towards getting the 70% portion right.

Looking at the Noom feature list, it’s not just the calorie counting and meal ideas that stood out the most. What the company also offers through a subscription plan is a personal coaching service with a real human being.

Essentially, you have access to a dietitian right there on your phone.

This intrigued me, and I started digging deeper into the Noom diet plan reviews to see what people were actually saying about it.


How Does Noom Work?

female stomach

Getting set up with Noom is actually quite simple.

First of all, you download the app for free either on the App Store or Google Play.

When you launch it first, you will need to register an account, but don’t worry, you won’t have to pay anything.

During the sign-up process, you’ll be asked a few simple questions about your goals, current weight, age, etc. This is needed to get your profile set up so that the app can make more tailored recommendations.

On the main screen, you can then easily see your daily calorie intake, log your meals and see how many steps you’ve taken (if linked to a Noom pedometer).

You can also manually add any training you did, or connect to activity tracking services.

Related Article: What Apps Does Noom Sync With?

One thing most Noom weight loss reviews pointed out as being helpful and motivational is the coaching courses you can choose.

You go through a few multiple-choice questions, and the app will recommend some available courses.

When you then sign up for the subscription, you’ll be assigned a personal coach who will help keep you motivated and advise you on your meals and exercising routines.

One Noom coach review specifically mentioned the unlimited access, along with the daily challenges and access to the support groups, provided the motivation to keep going beyond the initial goals.

@thefithappyfoodie Noom before and after

What We Liked About It

1. Behavior Change Approach

measuring sandwich with ruler

Achieving long-term sustainable weight loss is all about creating healthier habits. (1) And this is something that Noom seems to understand, especially when you review their blog posts and the way the app is designed.

Your journey starts with keeping track of everything you eat so that you can actually put some numbers in place and see what your energy intake and output is.

Having this full understanding of what you’re eating allows you to make changes that you can actually measure.

And the app supports and makes it easier for you to keep track of what you eat by showing you exactly what your calorie intake is.

2. Food Database

According to Noom, their database has grown to over 3.7 million options. I don’t think I could list out a thousand different foods one could eat, so it looks like they should have every possible edible product available.

What you do is simply go to the Log Your Meals section and use the search functionality for what you ate. Then add the amount, and the app will calculate everything for you.

Different foods are color-coded in green, yellow and red, with green foods having the lowest calorie count, red foods the most, and yellow foods fall somewhere in between.

A lot of users say that this functionality alone is helping them reduce their calorie intake enough to start losing some body weight.

You can see the full Noom food list here.

3. Programs

Within the app you can choose from two different programs:

1. Healthy Weight Program

In this program, the main focus is on getting you to reduce your calorie intake, eating more of the green color-coded foods and avoid the red ones. You’re assigned a daily calorie budget, and you have to stay below it.

The company also says that they will send you daily articles about healthy foods and exercise habits, as well as regular challenges to really get you into a mindset of changing your lifestyle for your weight loss goals.

The company also says that they will send you daily articles about healthy foods and exercise habits, as well as regular challenges to really get you into a mindset of changing your lifestyle for your weight loss goals.

2. Diabetes Prevention Program

In this program, the focus is less on calories and more on carbohydrates. This doesn’t mean you can simply ignore the counter, but if you suffer from diabetes, then to track and maintain your glucose level through limited carbs throughout the day will be a lot more important.

4. Individualized Coaching

man and woman smiling in workout clothes

By signing up for the subscription service you will have a real person review your current habits and diet to identify mistakes you’re making and any nutrition you may be lacking.

Based on the feature description, you then receive a Noom meal plan with tips and recipes to guide you through your day.

The company makes a big deal out of the fact that you have unlimited access to a dietitian who will constantly monitor your progress and update your plans.

All coaches have to go through training provided by “Noomiversity.” This might sound like just some clever marketing, but there are very stringent criteria to qualify for the program.

Applicants must have an associate’s degree or higher, as well as health-related certifications (e.g., nursing, registered dietitian or nutritionist, paramedic). It does look like they are very strict on who they want on the team.

Based on hundreds of Noom diet plan reviews, we have found that this is proving to be a very motivational service that people really enjoy using.

5. Group Support

Another feature that is advertised a lot is the group support community. While having a dietitian available for all types of questions is great, a lot of people find that being able to reach out to others that might have the same problems is another great way to find support and advice.

It’s also an option that many customers use to hold each other accountable. You can share your goals with other people and post updates as you achieve milestones. In many cases, reporting about your successes will motivate others to keep moving towards their own goals as well.

@agirl_andherbeagle Noom before and after

6. Fitness Tracker Syncing

tablet with open app

Within the settings area of the app, you can connect the Noom app to other activity tracking services.

Noom will count the steps you take if you have a Noom pedometer, but more advanced devices like Fitbit can monitor a lot more types of activities.

Based on the customer service page, all you need to do is link your activity tracker through the settings area in Noom, and it will download the data on a regular basis.

As a result, you have all your energy in and energy out in one place to see whether your net is actually negative. Watch more in this video below.

How Much Does The Noom Diet Plan Cost?

The Noom diet plan with professional diet advice costs $59.99 per month.

There are subscriptions available to reduce the costs, and you can choose from 2 months for $99 up to 12 months for $199.


What We Didn't Like

  • The one downside we did find in some of the customer reviews is that syncing with other fitness trackers can have some delays.
  • In most cases, it will update within about 5 minutes, but according to Noom, there are some services that have delays of up to an hour.
  • Apparently, this is imposed by other services and not something Noom can influence. Despite this, you will have a full picture of your activity by the end of your day.

Another pro is that Noom addresses social eating and allows you to do things like plan ahead for events—like a party, holiday, or vacation. This is also something I address with clients that fosters true long-term behavior change.
- Cynthia Sass Registered Dietitian

Frequently Asked Questions

Is Noom good for losing weight?

Yes, Noom is a good service for losing weight and creating long-term lifestyle changes. Whether you sign up to the Noom weight loss program or simply use it to keep a food journal and find new ways of cooking healthier dinners, endless reviews point to the fact that it’s a great way to keep yourself accountable.

Is Noom free?

Yes, the Noom app itself is free, however, the Noom meal plan and coaching service require a subscription. The company does offer a 2-week trial period for the Noom coach for only $1 where you don’t get billed the full amount if you cancel within 14 days. It’s an excellent way to test out the benefits before you commit. Read more about how this works here.

Is Noom Worth Buying?

Based on my own personal experience and chatting with my clients, I do think that the Noom health program is worth a try.

The biggest win for me was the individualized coaching. Having a professional review my lifestyle to identify any mistakes was worth every penny.

If you’ve tried loads of similar services before, you might be wondering what does Noom do that other apps don’t?

The best way to summarize it is that it promotes changes in your behavior towards food and diets so that you can achieve long-term and healthy weight goals.

It does require a little effort to make sure you honestly enter everything you eat. But with just a little bit of effort and advice from your personal coach, you could be creating lasting changes in your life.

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About the author

  • So I searched the web to for the best fitness app and now I can’t choose from noom coach vs myfitnesspal. Let me consider your opinion so I can move on lol

  • While I was eager to have a go at something new and was energized by the idea of a mentor, I couldn’t effectively explore the application on the little screen of my telephone. I quit following using it after three days when my disappointment overpowered me. I would have been increasingly intrigued had they offered an organization I could have utilized on my PC with a bigger screen. I am 68 years of age. Maybe, I don’t fit the versatile application profile of glad application clients as it is hard for me for my age. In any case, thanks again for your incredible correlation, Mr Isaac. Still on my way to discover the program that best fits me.

  • I love both! I can’t decide which one I like better — they both do it differently for me. For example, I love the first one because of the mentorship and accountability, but the second is great of track ing my intake. It has a massive list of options. It’s very helpful because almost everything in my kitchen is in there. Makes recording my lunches and dinners very convenient. Overall, I use both and am satisfied. I like the c oaching part of the software although I’ve read somewhere that not all of the c oaches are good and some don’t check in consistently. In that case, they have to make sure that all clients get the same experience.

  • I love my software!!! I think it’s a good way to monitor my system and overall eating habits on my phone, so easy and convenient. Personally, I like the first one because I’m able to speak to someone regarding my concerns. I’m very new with this whole thing and am conscious about going to the g y m so at least I have someone I can talk to online. I like the accountabilit y part of the product despite the fact that some users actually complain that their buddy isn’t that helpful at all. But personally for me, I enjoy talking to mine, I like the support, and I’m looking forward to our sessions together.

  • Hello Isaac, I appreciate your insight. I’ve been contemplating on these two products, I’ve read tons of other blogs comparing the two and I get more confused! It seems like both are good. But after reading yours, I think I will go with the first. I like the idea of having a co ach because I have tried soooo many fads and none of them worked for me because I lose motivation after some time. I need someone to look after my progress and be able to motivate me to go for it! Besides, the price isn’t that much either, so I think it will be worth it. I mean, compared to having someone in person. Aside from that, I really like the simplicity of the user interface. It’s friendly and functional overall

  • I value your blog so much. Really helpful for people like us! I’ve been examining these two items, I’ve perused huge amounts of different online journals contrasting the two and I get progressively befuddled. It appears as though both are acceptable. But I like having a co each, I have attempted numerous di ets and I lose inspiration quickly after some time. I need somebody to take care of me and have the option to inspire me to take the plunge! I figure the cost will be justified, despite the other being free. That is to say, contrasted with having somebody face to face. and I truly like the straightforwardness of the UI of the software

  • I’m a runner and I’m very conscious of what I put in my body, I love using my cellular phone for my health and regimen because it’s so convenient and easy and there’s no better way to do it than on the mobile. I like the very basic interface, it’s easy to use and there are so many functions I can do! I’m also even able to talk to someone to track my progress. I even recommended it to my friends in the track and field community! Most of them love to use it as well. I am looking forward to the next update

  • Hi Isaac, my name is Van, I’m 21 and am struggling to bulk up. I have been reading your page since the start of this year. I really really want to build some muscles and gain some pounds and your tips on your blog have helped me jumpstart my journey! I am also looking at starting my own blogging space! I want to document my life and have a memory of how I start with this journey. And maybe even be one of your colleagues here online. I appreciate the time and effort you put into this blog, you inspire me and am looking forward to more learning from you

  • My friend recommended this application to me because he lost over 40 pounds using it for about 6 months. He has gotten so lean and healthy and I was inspired to follow suit. He now looks 10 years younger and has a lot of vigor and strength and really looks good overall. He’s been exercising a lot, maybe around 3-4 times every week, and his muscles are slowly becoming more defined. He credited the app and told me it has changed his life and the way he views exercise and food. I am just about 15 lbs over weight and I can’t wait to lose all the excess pounds using it.

  • I am loving this page!!! Thank you for putting up such great content. So much valuable information and I am learning a lot. I’m new to bodybuilding and my goal is to join my first competition next year! I am working with a coach and have been doing my exercises religiously and have also been tracking my intake. I love it. It gives me the figures I need to track and makes me more aware of my progress. I’m excited to finally join my first competition!!! Thank you totalshape and to my coach and to the app, you all have been so helpful in my journey

  • Hi Van, we are on the same page right now. I am also trying to gain weight and build some muscles and this app has helped me a lot. It has only been 4 months since I started but I have gained significant muscle already. My girlfriend loves it and my friends have been noticing the changes. I feel good and I am continuing my efforts to bulk up even more. I am so happy because I have been under weight since I was 12 and now 10 years later, my pectorals and abs are showing! I have more energy during the day too.

  • I like Noom for accountability, but it’s food tracking is FAR inferior to My Fitness Pal. It has the wrong calorie count for almost everything I’ve tracked my first two weeks. Raisins showed less than 1/4 of the true calorie count! I wish Noom would sync with MFP, so I can use Noom’s other good features but log meals in MFP. I have flagged every error in Noom because the calories are so far off, but it gets annoying. If accuracy is important to you (and it should be), understand that Noom would have underestimated my calories by several hundred per day. That could completely derail weight loss plans.

  • Have to say, I will totally disagree with the verdict of Noom for the Calorie Count when it comes to accuracy. I’m a current Noom subscriber and while I absolutely love the program and have had great success with it, the food entry is far and away the most frustrating part of the experience. Not only is the barcode scanner touchy and hard to get to focus (at least on Android), the accuracy is all over the place. I’ve had countless times where I’ve scanned the barcode, and the details that come up don’t match the nutrition data printed on the package in my hand. The same thing comes when searching products by name. I like that Noom allows user entry, but it seems they do a very poor job of vetting the data.

    I love pretty much everything else with regards to Noom, but the food intake tracker is a major shortcoming in the program.