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Noom Review (2022) Weight Loss App Worth Buying?

Isaac Robertson
Published by Isaac Robertson
Fact checked by Donald Christman, BHSc FACT CHECKED
Last updated: May 12, 2022

The Noom app is designed to help you achieve healthy weight loss goals by guiding, structuring, and monitoring your macronutrient intake, and providing personalized diet coaching.

I've been a fitness instructor for nearly a decade, and have been using the Noom app since it first became available. It also helped me in developing discipline in my clients' weight loss routine.

In this Noom review, I will explain in great detail what the app is, what its benefits and drawbacks are, and whether it is worth the subscription fee.

Let’s begin.

What Is the Noom Diet?

Noom diet is a weight loss app that allows people to easily keep track of what they eat, find ideas to improve their diet and break bad eating habits.

According to research, using this smartphone app successfully helps the majority of app users lose weight by tracking their diet and weight on a continuous basis [1].

Looking at the app Noom feature list, it’s not just the calorie counting and meal ideas that stood out the most. The company also offers a personal coaching service with a dietitian.

Over time, Noom's psychology-based weight loss approach has evolved to include features such as water intake monitoring, goal setting, mood enhancement, self-care, and even breathing exercises.

Additionally, the program now offers a more personalized and collaborative one-on-one coaching experience to guide you through your journey. Also, you may now track your weight loss improvements in just five minutes every day.

Our #1 Recommended Health App

noom app | noom vs ww

Noom

Food Database
5.0
Workout Library
5.0
Price
5.0
Overall Score 5.0
5.0

How Does Noom Work?

How Noom works is pretty simple. Here's a short overview.

First, download the app for free either on the App Store or Google Play. You will need to register for a free account when you first launch it.

During the sign-up process, you’ll be asked a few simple questions about your goals, current weight, age, etc. This is needed to get your profile set up so that the app can make more tailored recommendations.

On the main screen, you can then easily see your daily calorie intake, meal logs, and step tracker (if linked to a Noom pedometer).

You can also manually add any training you did, or connect to activity tracking services.

Related Article: What Apps Does Noom Sync With?

By signing up for the subscription, you gain unlimited access to the features, support group, and communication with your personal health coach, which can help you navigate your Noom journey and stay on track with your goals.

@thefithappyfoodie Noom before and after

What We Liked About Noom

1. Behavior Change Approach

Achieving long-term sustainable goal weight loss is all about creating healthier habits. (2) And this is something that Noom users seem to understand, especially when you review their blog posts and the way the weight loss app is designed.

Your Noom journey includes helping you identify, understand, and monitor the calorie content of your meals.

Understanding that each food contains a specific number of calories and how this affects your overall health may change your eating habits and enable you to make healthier meal choices [3].

Also, having a specialized coach advise you on healthy weight loss meals will keep you motivated and optimistic about your overall improvement.

2. Food Database

According to Noom, their database has grown to over 3.7 million options. I don’t think I could list out a thousand different foods one could eat, so it looks like they should have every possible edible product available.

Different foods are color-coded in green, yellow and red, with green foods having the lowest calorie count, red foods the most, and yellow foods fall somewhere in between.

A lot of users say that this functionality alone is helping them reduce their calorie intake enough to start losing some bodyweight.

You can see the full Noom food list here.

Our #1 Recommended Health App

noom app | noom vs ww

Noom

Food Database
5.0
Workout Library
5.0
Price
5.0
Overall Score 5.0
5.0

3. Programs

Within the weight loss app, you can choose from two different programs:

1. Healthy Weight Program

In this program, the main focus is on getting you to reduce your calorie intake, eat more green foods and dense foods, and avoid the red ones. You’re assigned a daily calorie budget, and you have to stay below it.

With a subscription to Noom's Healthy Weight Program, they will send you daily articles about healthy foods and exercise habits, as well as regular challenges to really get you into a mindset of changing your lifestyle for your weight loss goals.

2. Diabetes Prevention Program

In this program, the focus is less on calories and more on carbohydrates. This doesn’t mean you can simply ignore the counter, but if you suffer from diabetes, then tracking and maintaining your blood glucose levels through limited carbs throughout the day will be a lot more important.

4. Individualized Coaching

By signing up for the subscription, you will have a personal health coach analyze your current habits and diet, identify any nutritional deficiencies, and keep you updated on your progress toward your weight loss goal.

All coaches have to go through training provided by “Noomiversity.” This might sound like just some clever marketing, but there are very stringent criteria to qualify for the program.

Applicants must have an associate’s degree or higher, as well as health-related certifications (e.g., nursing, registered dietitian or nutritionist, paramedic). It does look like they are very strict on who they want on the team.

5. Group Support

Another feature that is advertised a lot is the group chat support community. While having a dietitian available for all types of questions is great, a lot of people find that being able to reach out to others that might have the same problems is another great way to find support and advice. [5].

It’s also an option that many customers use to hold each other accountable. You can share your goals with other people and post updates as you achieve milestones. In many cases, reporting about your successes will motivate others to keep moving towards their own goals as well.

@agirl_andherbeagle Noom before and after

6. Fitness Tracker Syncing

Within the settings area of the app, you can connect the Noom app to other activity tracking services.

Noom will count the steps you take if you have a Noom pedometer, but more advanced devices like Fitbit can monitor a lot more types of activities.

Based on the customer service page, all you need to do is link your activity tracker through the settings area in Noom, and it will download the data on a regular basis.

As a result, you have all your energy in and energy out all in one place to see whether your net is actually negative. Watch more in this video below.

How Much Does The Noom Subscription Cost?

Noom subscription costs vary depending on the program you choose.

The weight loss program with professional diet advice costs $59.99 per month.

There are options available where you can save money by choosing a 2-month subscription for $99 and a 12-month subscription for $199.

In my opinion, the 12-month subscription is worth it because, in addition to saving a significant amount of money, you will have the opportunity to test the product thoroughly and determine if it meets your needs.

Noom App Alternatives

Noom is an excellent diet approach for many people, but you can consider Nutrisystem, Weight Watchers (WW), or Jenny Craig if you are interested in a different approach.

Nutrisystem is a home delivery diet program that has grown in popularity over the years due to its affordable meal delivery. However, if you're seeking a similar but less expensive coaching diet app to Noom, you may consider Weight Watchers (WW).

Weight Watchers is a pioneer in this industry, offering a unique points-based diet program that also connects you with a personal health coach.

Jenny Craig, on the other hand, could be a better option if you seek both one-on-one coaching and fully customized meal delivery services.

Each of these weight loss solutions is unique, but my clients and I believe that Noom works for us and has helped us stay on course with our weight loss goals.

youtube

What We Didn't Like

Like any other weight loss program, the Noom weight loss app still has its pros and cons.

Some of the customer reviews say that syncing with other fitness trackers can have some delays.

In most cases, it will update within about 5 minutes, but according to Noom, there are some services that have delays of up to an hour. Apparently, this is imposed by other services and not something Noom can influence. Despite this, you will have a full picture of your activity by the end of your day.

Also, downloading the app from Apple store won't make all the useful add-ons available to you.

And in some reviews, consulting your coach only once a week is seen as an inconvenience, as well as the fact that group conversations don't start till week three.

Another pro is that Noom addresses social eating and allows you to do things like plan ahead for events—like a party, holiday, or vacation. This is also something I address with clients that fosters true long-term behavioral change.
- Cynthia Sass, Registered Dietitian

Let's find out what the customers have to say about Noom

"I lost 2 pounds in two weeks of using Noom, and I noticed my stomach was a little flatter and my clothes were a touch looser. If I’d kept on using the app, I probably would have continued to lose weight. " -Lauren Bedosky on Smart Health

"I'm a few months into Noom, and I'm feeling better in general with some of the diet changes I've made, but the actual weight is extremely slow to come off. I know in my case, it's a mix of some health issues and still being stuck at home." - Katie on YouTube

Frequently Asked Questions

Is Noom good for losing weight?

Yes, Noom is a good service for losing weight as well as making long-term lifestyle changes.

Whether you sign up for the Noom weight loss program or simply use it to keep a food log and find new ways of cooking healthier dinners, endless reviews point to the fact that it’s a great way to keep yourself accountable.

Is Noom free?

Yes, the Noom app itself is free. However, the Noom meal plan and coaching services require a subscription.

The company does offer a 2-week trial period for only $1 where you don’t get billed the full amount if you cancel within 14 days. It’s an excellent way to test out the benefits before you commit. Read more about how this works here.

Is Noom easy to use?

Yes, Noom is easy to use. Users receive easy-to-follow tasks and timely reminders to track their progress throughout the day.
Unfortunately, food logging in Noom is still done manually,  but its friendly user interface makes it less problematic than similar weight loss programs like Weight Watchers and MyFitnessPal.

What does Noom mean?

Noom is not an acronym or name but simply "moon" spelled backward, according to its president and co-founder Artem Petakov.

He mentioned that "the moon is calm, wise, and always there for the whole world", which means that the moon is always there to guide you in the right direction when you are lost. He also said that Noom works in many languages.

Our #1 Recommended Health App

Noom

noom app | noom vs ww
Food Database
5.0
Workout Library
5.0
Price
5.0
Overall Score 5.0
5.0
Pros
  • Personalized calorie breakdown based on a several lifestyle questions
  • In-app 1-to-1 health coaching during business hours
  • Track the foods you eat by searching a database or scanning barcodes
  • Get the BEST PRICE until the end of May
Cons
  • Limited integration with wearable fitness trackers

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14 thoughts on “Noom Diet Plan Review
What You Should Know Before Buying

  1. Thanks for this Noom diet plan review and I’ll use this to decide whether I’ll get a subscription in the future.

  2. This was a very thorough overview of my favorite mobile app. I actually used the program for 8 weeks and counting. I am totally really liking it so far compared to the previous ones I have tried before. For one, I am not really a fan of diets. I find them restricting. Ang with this, I thought this was great as it focused on lifestyle change.

  3. Ok, I have to admit, I didn’t realize this mobile app was this totally legit. I still don’t know anybody that uses it but hopefully many people will start using it. I’m thankful for your detailed breakdown of this app, Isaac.

  4. I did sign up in this mobile app from October 2017 to March 2018. I had been successful on another program back before children, in the dark ages when you ate liver once a week. The last time I tried the other program I have been using, I gained. I’ve been borderline overweight since I had kids and was seeing my weight creep up. Not to mention my blood pressure as well is making me conscious. But when I started using this app, I am now at a weight I haven’t seen since I was 20-something in 1985. I learned so much as compared to my previous ones and found this to be a great app. I made a commitment and finally realized the diet isn’t going to hurt me if I cheat a little. I hope to read more from you, Isaac!

  5. Thanks so much for posting about your thoughts in this app, Isaac. I have been intrigued by this app for a while after I found it out online. But definitely stubborn of trying it since it seems like all of the programs are aimed at 20-somethings and aren’t so effective for ‘women of a certain age’… Now having read your overview is the clincher- I’m totally going to download the app right now! Hope to update you soon Isaac

    1. I am a woman 61 and I can’t tell you how happy and excited am am about joining Noom ,I signed up sept 23 2020 and I have lost 11 lbs in less then a month and it just has been much easier then I expected logging everything you eat is a game changer,my goal is 60 lbs And for the first time in years I know I can do it NOOM ROCKS.

  6. I turned 61 this week and am at my highest weight ever. I have got to do something and I know my problem is more mental, laziness, bad habits, self-deprecating comments, etc. I do feel I need a coach to help me overcome the things that shut me down, discourage me, and pave the way for the trip down the rabbit hole. I think I will sign up for this app after I have been motivated by your words, dear Isaac. Please pray and cheer me on. Will keep you posted hopefully.

  7. I am joining today. That’s final! So glad there are other ladies out there around my age. I turned 68 last Thursday and I need to lose quite a lot of weight for my age. I have lost it many many times before but in no time I realized I am not the weight I want to have again. Any plan you follow, strict regimens and the like, but as soon as you go off it or I go off and I gain it back agan. So I was looking for a non-diet lifestyle and I think this is the one I am looking for. Thanks for this.

  8. I’m 62 and joined the mobile app a few months ago. A few months since I joined and I’m down few kilos. I’m also a part of another program and lost a chunk of my weight but always gained it back each time I stopped. I constantly struggle with cravings. Since joining this app, I haven’t had any cravings at all. Zero. I can’t believe it! It was really good for me to read this post from you Isaac Robertson because I was wondering how people are doing long term. I really feel this program is different for all the reasons mentioned.

  9. I just turned 60 this year and really feel it’s time to take control of my bad eating habits as I am a senior citizen now. After having a divorce 2 years ago and ending a very very toxic domestic relationship 3 months ago, I have been stress eating and I have gained back all the weight I lost after my divorce due to stress and not eating. I’ve had enough of feeling bad. I just want to get back on track again with life. With all the healthy eating and all the good feeling about myself. My goal is not to only lose weight but to continue this healthy lifestyle with self-love by using this mobile app. I am glad I found this because of you Isaac. I can’t wait to be better again.

  10. I am that woman “of a certain age” and I wondered the same thing… but I can tell you that IT DEFINITELY WORKS. I started a month ago before I retired, determined to stop that scale from it is slow and steady climb over the years and help me enjoy a healthy retirement. I was successful before with other programs that I have joined but when they changed the program, I went off the rails and never went back. I thought counting points was pretty easy – but maintaining a certain goal is SO MUCH EASIER and very straightforward as well. What is good about this is you don’t have to be on this app forever to keep the calculations going. This app is so much different than what you think. It really helps you change the habits that put you in a weight-gain frame of mind to begin with. I should reach my goal in 3 weeks but I intend to stick with this app as long as I can. It’s a wonderful program. Good luck on our journey. Thank you for introducing this to me, Isaac.

  11. I have found it really helpful in managing stress and the psych tools on the app have been great. It’s not expensive with their discount offers.

  12. I’m on the Noom trial. I actually enjoy logging my food. I have never done it before and has made me conscious about what I’m eating. I agree that 1200 calories a day aren’t enough. I currently consume around 1500 and try to walk 3 miles a day. I feel better after the first week and my waist is definitely slimmer.

  13. I can honestly say that Noom is helping my relationship with food (I used to think of things as terrible or good, but now I just think of them as calorie-dense or not, and when they are, I just watch my portions instead of telling myself I can’t have it).

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