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Noom Coach vs MyFitnessPal: Which App Should You Pick?

Isaac Robertson
Published by Isaac Robertson | Co-Founder & Chief Editor
Last updated: July 21, 2023

FTC Disclosure: This post contains affiliate links. We receive customer referral fees from companies on this website/post. All data & opinions are based on our experience as a paying customer or consultant to a paying customer.

Fitness and calorie counting apps are gaining popularity in recent years. They helped many of my clients in losing weight and achieving their body goals. Two of the most popular apps available at the moment are MyFitnessPal and Noom app. But rather than just trust our personal experiences here at Total Shape, we researched these two options based on actual customer feedback.

As long as you set yourself clear and achievable goals and start doing some simple calorie counting on a daily basis, then these calorie counting apps will be able to help users lose weight. Many of my clients are using these apps and the results were mind-blowing, to say the least.

Read on to find out how this debate of Noom vs MyFitnessPal pans out.

What is Noom Coach?

Noom App, noom vs myfitnesspal

Noom Coach is a smartphone app with an integrated dietary advice service. According to the creators, they focus on “making healthy living easy,” and with over 10 million downloads on Android alone, there certainly seems to be something to this claim.

If you type “calorie counter apps” into your app store, then chances are that the Noom app will feature quite high on that list.

But it’s so much more than a tool for losing weight or keeping track of the calories you’re eating.


Yes, Noom is “calorie counting made simple.” So many of the user feedback comments highlight how easy it is to log your food and the exact amounts of those. If you’ve ever kept a food journal by pen, you know how painful it can be to calculate macros, minerals, and calories.

With Noom, it’s claimed that you simply swipe your finger and it learns over time what food and ingredients you eat the most.


Add to that the ability to have a personal coach assigned to you (an actual human being, not a computer bot), personalized meal plans, community support groups, and the Noom weight loss programs, then you can see why so many people give this app a thumbs up. The free version has certain limitations but could work if you don't want to purchase the subscription since you'll still get some of the best services a calorie-counting app can offer.

You can learn more about this app by reading our honest Noom review.

Another positive of Noom for many people is that it doesn’t ban any food. Rather, it encourages eating more nutrient-dense foods (labeled green), such as fresh produce, and minimizing the portions and/or frequency of yellow-tagged (proteins, starches) and red-tagged foods (the latter being pizza, candy, alcohol, and the like).
- Cynthia Sass, Registered Dietician

What is MyFitnessPal?

myfitnesspal app, noom vs myfitnesspal

MyFitnessPal is an Android and iOS calorie counting app that helps you log your food intake, like a food diary app. This fitness app claims to focus your attention on each meal so that you can get rid of unwanted pounds and calories. These features are available in the free version.

According to the company that makes the app, the total weight loss of all its users has added up to over 200 million pounds.

So far, Google Play Store indicates that it has been downloaded over 50 million times and has over 2 million reviews. And that’s just on Android, making it one of the best weight watchers out there.

From what we can tell in all the reviews we have read (no, not all 2 million), it’s mainly the calorie tracking functionality for weight loss program that seems to be its big attraction.

The company claims they have health and nutritional values for millions of different healthy foods, and even easier than choosing from a list, you can actually also scan the barcode on the food you eat. (1)

This is indeed a very cool feature that can make your life a lot easier.

Noom vs. MyFitnessPal: Key Differences

1. Calorie Tracking: Winner = Noom

The main difference between Noom vs MyfitnessPal is in the accuracy of data and integration with an activity tracker. When it comes to weight loss and counting calories, you want to ensure that the app counts correctly.

Yes, I know your smartphone can count up to a bazillion, but what I mean is that when you enter certain foods that you have eaten, the weight watchers should be able to actually assign the right calorie value to it.

From comparing the App and Play Store reviews there is a definite indication that a lot of users find that MyFitnessPal is not as accurate and that Noom is a lot more reliable when it comes to counting calories for weight loss program.

It seems that Noom can really live up to its tagline of “Calorie Counting Made Simple."

So that's 1-0 to Noom.

The second question comes down to how well the app integrates with activity trackers. According to the Noom website, they cover almost 20 different devices to help you combine calories in and energy out with the calorie and activity tracking features.

For MyFitnessPal, that’s less than 10 with a strong focus on just linking to their own fitness tracking devices.

So far in Noom vs Myfitnesspal battle, it’s 2-0 to Noom.

2. Free Trial: Winner = Noom

free trial free version noom vs myfitnesspal

Both apps can be downloaded for free, and a lot of the features will work without any need to subscribe. However, some of the advanced features are hidden behind the subscription service.

With Noom, the creators make it very clear that the actual weight loss coaching has to be paid for in the premium version. But what does that actually mean and is it worth it? While the Play Store reviews are very positive, it’s nice to give something like this a test drive first.

And that’s what Noom offers: 1-week trial period for Noom Coach for only $0.50 where you don’t get billed the full amount if you cancel within 7 days.

MyFitnessPal doesn’t currently offer such a trial for its Premium version (but you can use the basic food diary version for free), so the point goes to Noom with an updated score of 2-0.

Related Post: Noom Free Trial

3. Support: Winner = Noom

support logo

The annoying thing with most weight loss apps is that when you have problems, there’s very little you can do to get them resolved.

Both apps have a dedicated online support service where you can post questions for anything from billing to technical problems. MyFitnessPal also has a forum where you can post questions, and apparently, it’s monitored by staff.

From looking through quite a few questions posted, it does seem like the response times on this forum are quite slow. This could be a bad sign since it means you might not get the help necessary in a timely manner.

On the other hand, after testing the online support form with Noom, we saw a response within just 24 hours. And that is something we saw reported in a few fitness forums that we reviewed as well. The promptness of their response is astounding, considering the size of their audience and the scope of their service.

So, again, the point goes to Noom, and the score is 3-0, so far in this Noom vs Myfitnesspal comparison.

4. Coaching: Winner = Noom

person holding a smartphone, noom vs myfitnesspal

If you can afford a personal exercise coach and dietician, then fair play to you. For most people though, that’s quite an expense, with professional nutrition advice easily costing a few hundred dollars a month.

First up, Noom offers a great one-on-one coaching service directly through the fitness app. You can ask questions and have your diet, recipes, and meal plan reviewed.

You’ll also get loads of tips on how to improve things, and the company claims that they really help people stay motivated through their coaches.

MyFitnessPal, unfortunately, doesn’t have such a service included at the moment. So, again the point goes to Noom, 4-0.

5. Ease of Use: Winner = MyFitnessPal

ease of use photo, noom vs myfitnesspal

One reason so many people fail to get to their goals is that they either lose motivation or they have difficulty keeping accurate data.

If you can easily track all your food intake and add every little snack in a matter of seconds, then you should be able to set yourself up for success.

Now, both apps claim to have a huge food database and the input is done through a simple search-and-add feature.

However, this is one area where the MyFitnessPal app does stand out quite a bit. They have an added barcode reading functionality, and they claim to be able to automatically query their food database for the exact nutritional info, simply by scanning the barcode with your phone.

That is a cool feature, so the score now is 4-1.

6. Price: Winner = MyFitnessPal

some cash inside the bottle

Getting to a healthy weight shouldn’t really come down to money since, in the long-term, better health and overall wellness will save you a fortune in terms of fewer trips to doctors, medication and lost days at work. (2)

Nevertheless, we have to compare the two, as budgets can be tight for many people.

Now, do keep in mind that with Noom your monthly subscription will include a one-on-one instructor, so simply looking at the dollar amounts doesn’t tell the whole story.

According to Google Play Store, the monthly subscription for MyFitnessPal is $9.99 (or $49.99 annually).

Noom, on the other hand, offers its services for $59.99 per month (or $199 annually). They quite clearly say that “The longer you commit, the more you save.”

As already mentioned, Noom goes beyond counting calories and providing some recipes. However, purely from a value perspective, the point goes to MyFitnessPal, and the final score is 4-2 in favor of Noom.

Targeted at millennials, Noom is a health app designed by behavioral psychologists to help you lose weight for the long run. It focuses on making tangible, sustainable lifestyle shifts rather than encouraging more extreme styles of eating.
- Jaclyn London, Dietician

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Frequently Asked Questions

Can Noom sync with MyFitnessPal?

Noom can’t sync with MyFitnessPal, as they are completely separate and competing services. You can use Noom to sync with a load of other activity tracking apps, which the company highlights as a major feature on its website.

Want to know what apps can sync with Noom? Read our article here.

How much is MyFitnessPal a month?

MyFitnessPal is $9.99 a month. You can also sign up for their annual subscription which will charge you just $49.99.

Is MyFitnessPal accurate with weight loss?

Yes, MyFitnessPal is accurate with weight loss, but it’s only as accurate as the data you enter.
However, there are a lot more customer reviews that say that Noom tracks your progress and calculates the calorie amounts a bit more accurately.

Can MyFitnessPal adjust calories as you lose weight?

Yes, MyFitnessPal will adjust calories as you lose weight and your current weight is updated.

Ideally, through a rigorous exercise and workout routine, you should be able to burn some fat reserves. As you update your weight on a daily or weekly basis, the app will adjust and provide you with new goals to aim for.

MyFitnessPal vs Noom Coach: The Verdict

After all the research we’ve done, both by trying out the apps ourselves and by diving into the customer reviews online on the App Store and the Google Play Store, we have come to the conclusion that Noom is the better choice.

“Calorie Counting Made Simple” is not just a tagline the company uses to refer to adding in the data. With the reported integration with loads of activity tracking devices and apps, you will have one place to record energy in and out.

With Noom, you can record all the steps you’ve taken throughout the day, as well as any exercise you’ve done at the gym, so you can get a much better picture of how you’re progressing.

There is an overwhelming amount of reviews that highlight that people not only achieved their weight loss goals but also managed to maintain it afterwards, all with Noom’s help.

You can download the app for free and sign up for a 7-day trial for $0.50 to find out how much fat you could burn in just two weeks.

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17 thoughts on “Noom vs MyFitnessPal:
Which One Should You Pick?

  1. So I searched the web to for the best fitness app and now I can’t choose from noom coach vs myfitnesspal. Let me consider your opinion so I can move on lol

  2. While I was eager to have a go at something new and was energized by the idea of a mentor, I couldn’t effectively explore the application on the little screen of my telephone. I quit following using it after three days when my disappointment overpowered me. I would have been increasingly intrigued had they offered an organization I could have utilized on my PC with a bigger screen. I am 68 years of age. Maybe, I don’t fit the versatile application profile of glad application clients as it is hard for me for my age. In any case, thanks again for your incredible correlation, Mr Isaac. Still on my way to discover the program that best fits me.

  3. I love both! I can’t decide which one I like better — they both do it differently for me. For example, I love the first one because of the mentorship and accountability, but the second is great of track ing my intake. It has a massive list of options. It’s very helpful because almost everything in my kitchen is in there. Makes recording my lunches and dinners very convenient. Overall, I use both and am satisfied. I like the c oaching part of the software although I’ve read somewhere that not all of the c oaches are good and some don’t check in consistently. In that case, they have to make sure that all clients get the same experience.

  4. I love my software!!! I think it’s a good way to monitor my system and overall eating habits on my phone, so easy and convenient. Personally, I like the first one because I’m able to speak to someone regarding my concerns. I’m very new with this whole thing and am conscious about going to the g y m so at least I have someone I can talk to online. I like the accountabilit y part of the product despite the fact that some users actually complain that their buddy isn’t that helpful at all. But personally for me, I enjoy talking to mine, I like the support, and I’m looking forward to our sessions together.

  5. Hello Isaac, I appreciate your insight. I’ve been contemplating on these two products, I’ve read tons of other blogs comparing the two and I get more confused! It seems like both are good. But after reading yours, I think I will go with the first. I like the idea of having a co ach because I have tried soooo many fads and none of them worked for me because I lose motivation after some time. I need someone to look after my progress and be able to motivate me to go for it! Besides, the price isn’t that much either, so I think it will be worth it. I mean, compared to having someone in person. Aside from that, I really like the simplicity of the user interface. It’s friendly and functional overall

  6. I value your blog so much. Really helpful for people like us! I’ve been examining these two items, I’ve perused huge amounts of different online journals contrasting the two and I get progressively befuddled. It appears as though both are acceptable. But I like having a co each, I have attempted numerous di ets and I lose inspiration quickly after some time. I need somebody to take care of me and have the option to inspire me to take the plunge! I figure the cost will be justified, despite the other being free. That is to say, contrasted with having somebody face to face. and I truly like the straightforwardness of the UI of the software

  7. I’m a runner and I’m very conscious of what I put in my body, I love using my cellular phone for my health and regimen because it’s so convenient and easy and there’s no better way to do it than on the mobile. I like the very basic interface, it’s easy to use and there are so many functions I can do! I’m also even able to talk to someone to track my progress. I even recommended it to my friends in the track and field community! Most of them love to use it as well. I am looking forward to the next update

  8. Hi Isaac, my name is Van, I’m 21 and am struggling to bulk up. I have been reading your page since the start of this year. I really really want to build some muscles and gain some pounds and your tips on your blog have helped me jumpstart my journey! I am also looking at starting my own blogging space! I want to document my life and have a memory of how I start with this journey. And maybe even be one of your colleagues here online. I appreciate the time and effort you put into this blog, you inspire me and am looking forward to more learning from you

  9. My friend recommended this application to me because he lost over 40 pounds using it for about 6 months. He has gotten so lean and healthy and I was inspired to follow suit. He now looks 10 years younger and has a lot of vigor and strength and really looks good overall. He’s been exercising a lot, maybe around 3-4 times every week, and his muscles are slowly becoming more defined. He credited the app and told me it has changed his life and the way he views exercise and food. I am just about 15 lbs over weight and I can’t wait to lose all the excess pounds using it.

  10. I am loving this page!!! Thank you for putting up such great content. So much valuable information and I am learning a lot. I’m new to bodybuilding and my goal is to join my first competition next year! I am working with a coach and have been doing my exercises religiously and have also been tracking my intake. I love it. It gives me the figures I need to track and makes me more aware of my progress. I’m excited to finally join my first competition!!! Thank you totalshape and to my coach and to the app, you all have been so helpful in my journey

  11. Hi Van, we are on the same page right now. I am also trying to gain weight and build some muscles and this app has helped me a lot. It has only been 4 months since I started but I have gained significant muscle already. My girlfriend loves it and my friends have been noticing the changes. I feel good and I am continuing my efforts to bulk up even more. I am so happy because I have been under weight since I was 12 and now 10 years later, my pectorals and abs are showing! I have more energy during the day too.

  12. I like Noom for accountability, but it’s food tracking is FAR inferior to My Fitness Pal. It has the wrong calorie count for almost everything I’ve tracked my first two weeks. Raisins showed less than 1/4 of the true calorie count! I wish Noom would sync with MFP, so I can use Noom’s other good features but log meals in MFP. I have flagged every error in Noom because the calories are so far off, but it gets annoying. If accuracy is important to you (and it should be), understand that Noom would have underestimated my calories by several hundred per day. That could completely derail weight loss plans.

    1. I totally agree that NOOM’s calorie counts are way off. I’m confused by reviews that say differently. I’m on my NOOM trial week, and I’ve been using both apps for my food diary, so doing a daily direct comparison. MFP is much more accurate with the calorie counts, so I’ll probably stick with this app.

    2. Agree! MFP is much more accurate with calorie counts. NOOM is off 10-20% on most everything.

  13. Yes you can use my fitness pal and it transfers to Noom, you have to allow your health app to read and write the information. Neither app is perfect, but Noom has changed my life and view of food and weightloss. 45 lbs down, I’ll always recommend it to others.

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